The mark consists of "DOG U EST. 2018 BIRMINGHAM TRAINING, DAYCARE & BOARDING" in uppercase style font. There is a white-outlined blue "U" set inside a blue circle with a white and blue outline. There is a blue-outlined white scroll across the circle with the world "DOG" in large blue letters with "EST." in blue on the left of "DOG" and "2018" in blue on the right of "DOG." There is a white dog below the scroll and partially obstructing the "U" and the word "BIRMINGHAM" in white below the "U." Below the circle is "TRAINING, DAYCARE & BOARDING" in blue.