Association services, namely, promoting the development and adoption of a voluntary digital interface specification that provides an interoperable method of connecting computer and communications hardware, consumer electronics devices, components, and peripherals; conducting and administering a program to recognize and promote system integrators and companies that sell certain technology compliant products; conducting and administering a program for participating members featuring tools, information, and opportunities to help members establish credibility, drive visibility, increase brand awareness and protect goodwill and reputation; conducting and administering a program for participating members featuring a searchable database that includes member product information, product specifications, and product images; marketing and promotion services; providing an online searchable database featuring information in the fields of consumer electronics, telecommunications equipment, and computer hardware