Providing of education, namely, classes and workshops in the field of preparation of coffee roasting and preparation; providing of training in the field of beverage machine operation, maintenance and repair; cultural activities, namely, cultural exhibitions in the field food and beverage tasting; organization of exhibitions for cultural or educational purposes; providing museum facilities for presentation and exhibitions, in particular with reference to coffee machines; publication of books and texts, other than publicity texts; online publication of online electronic publishing of books and periodicals; arranging and conducting of competitions for education and entertainment, namely, culinary competitions; organisation of awards, conferences and congresses, namely, educational services in the nature of providing incentives to students to demonstrate excellence in the field of coffee roasting and preparation through the issuance of awards, and providing educational conferences and congresses in the field of coffee roasting and preparation; conferences, exhibitions and seminars in the field of education about coffee history and culture; conducting courses, seminars and workshops in the field of coffee culture; education, namely, training in the field of coffee roasting and preparation; education services relating to professional training, namely, training of baristas; organisation of seminars relating to training in the field of coffee roasting and preparation; organisation of seminars relating to education, namely, education of coffee roasters and baristas; arranging and conducting of training workshops in the field of coffee roasting and preparation; practical training demonstrations in the field of how to roast and prepare coffee; education services, namely, training of personnel in food technology; professional training services in the field of coffee roasting and preparation