The mark consists of the word, "A-Plan," Where the letter A has the pattern of a snow-flake cutting into its left side. "A-PLAN" is light blue on top and then the bottom part of the letters separated by a soft curve, are a darker blue is Beneath this are the words, Refrigeration Service Co. in blue. Underneath this second line of text is a third line. The third line reads, in red, "Got A-Plan?" and is bordered by red horizontal lines on either side.