Downloadable virtual goods; software that is content-specific to toy purchased; software; mobile application software; downloadable computer software for accessing information regarding plush toy; toys; plush pets; stuffed toys; plush toys; toy animals; Online retail services featuring virtual goods; on-line retail store services featuring physical and virtual merchandise for use by members of an online community in connection with a designated website; Non-downloadable virtual goods; Entertainment services, namely, providing on-line, non-downloadable virtual goods; Entertainment services, namely, providing on-line, non-downloadable virtual goods for use in virtual environments created for entertainment purposes; downloadable virtual characters for use in virtual environments created for entertainment purposes; non-downloadable virtual characters for use in virtual environments created for entertainment purposes; downloadable virtual pets for use in virtual environments created for entertainment purposes; Entertainment services, namely, providing virtual environments in which users can interact for recreational, leisure or entertainment purposes; providing an online website for interacting with virtual worlds and players