Providing temporary use of online non-downloadable software for use by publishers, advertisers, and other stakeholders in the television advertising industry for the uploading, accessing, sharing, distributing, manipulating, analyzing, and reporting of advertising and business data for media, market, and advertising research, for planning, activation, and measurement of innovation, marketing, and sales, for facilitating cross-publisher and cross-platform planning, targeting, and measurement, and for developing more effective and targeted television advertising campaigns