Providing consumer product information in connection with retail grocery store services, restaurant services, and foodservice providers that enables customers to find and buy products based upon animal welfare considerations; Association services, namely, promoting continuous improvement in animal agriculture; Promoting public awareness about higher welfare farming targeted towards those raising and selling animals for purchase as meat at a retail store, restaurants, in foodservice and potential consumers of said meat; Business auditing for others of producers, farms, farm practices, food production, animal welfare and husbandry; Providing consumer information to producers, consumers and customers concerning animal welfare practices, and the animal welfare background and history of meat and poultry products; Rating, namely, quality control, for others of producers, farms, farm practices, food production, animal welfare and husbandry