The mark consists of a trapezoidal shaped bottle filled with clear-colored liquid; the numeral "1800" appears in white stylized font on the front of the bottle on a dark blue rectangular label with a silver crest appearing at the top with the number 1800 and the letters "JB" appearing in the crest; a silver horizontal line appears on the bottom left and bottom right sides of the crest; and a silver line appears at the bottom of the dark blue label; a white rectangular label appears at the bottom of the bottle with the word "BLANCO" appearing in dark blue stylized font, underneath appears a rectangular banner in light blue and a vertical black line; to the left of the word "BLANCO" appears a drawing of a male torso surrounded by lines all in the color silver, enclosed within two silver concentric circles; the words JUAN BECKMANN V 10+ GENERACION appear around the drawing in the color silver; a white seal appears on the neck of the bottle with decorative light blue horizontal lines on the top and bottom of the seal and the words STEAMED IN HAND-BUILT STONE OVENS in black; a silver colored cap appears on the bottle, the clear- colored liquid in the bottle is not claimed as a feature of the mark, the matter shown in broken lines is not part of the mark and serves only to show the position or placement of the mark.