Providing online non-downloadable software for generating codes and links for invoking a chatbot application on a computer or mobile device and invoking a chatbot within an application on a computer or mobile device; providing online non-downloadable software for generating codes and links for navigating to product web pages on merchant and e-commerce websites; providing online non-downloadable software for generating codes and links within a chatbot for navigating to web pages for ordering product samples, requesting promotional items, obtaining coupons, purchasing goods or services, accessing information about the goods and services of merchants, and accessing media related to the goods and services of merchants; providing online non-downloadable software for embedding codes and navigation links into chatbots, social media posts, surveys, online advertisements, web pages, and digital media