The mark consists of the words FIRST WORLD appearing in a boldface font overlying the word MORTGAGE being shown in non-bold font and including extra spacing between the letters thereof. The word WORLD including an image of a globe in the place of the letter "O" in the word. The image of the globe tilted to show a portion of the Western Hemisphere with North America centered in the image, the globe including longtitude and lattitude grid lines; The globe being surrounded by a pair of elipitcal orbit lines positioned generally about the equator and a singular eliptical orbital line angularly disposed relative to the pair of orbital lines at the equator and intersecting the same over South America. The singular orbital line being bolder than the pair of orbital lines. The mark further including a pair of horizontal lines, one each extending before and after the word MORTGAGE and aligned with the center of the height of the letters. The outer ends of the lines aligned the endpoints of the words FIRST WORLD.