The mark consists of the design of five curved lines next to each other. Superimposed on the center of the curved lines is a stylized rectangle with curved sides. Inside the rectangle is the stylized wording "LUC BELAIRE EST 1898 EST RARE ROSÉ PRODUIT DE FRANCE." Also in this rectangle is the design of a crown with leaves on a vine emanating therefrom and a four-point star that appears between "RARE" and "ROSÉ." At the right-most end of the five curved lines is another stylized rectangle with curved sides that has the wording "·FRANCE· ROSÉ MAISON FONDÉE EN 1898" therein. Also in this rectangle are four curved lines that each have a straight line very close to them.