software as a service (saas) services featuring software for providing data analytics, business analytics, business intelligence and for collecting and analyzing data in the fields of business, marketing, advertising, brand development, sales, customer service, cloud computing, customer information, customer relationship management, employee efficiency, and security and authentication; platform as a service (paas) featuring computer software platforms for enabling marketers to plan, personalize, optimize, monitor, analyze and measure customer interactions across social media, customer relationship management (crm) systems, point-of-sale systems, web analytics, web posts, email and mobile devices; software as a service (saas), platform as a service (paas), and providing temporary use of non-downloadable software for use in customer relationship management (crm), marketing automation, sales automation, sales performance management, customer service and support, managing online content, predictive analytics, big data and business data analysis