The mark consists of the stylized wording "YES, IT'S THAT GOOD", below which appears the stylized image of a woman in caricature form, with short hair, smiling and winking with her left eye. The woman is wearing hoop earrings and a short sleeved t-shirt, over which there is an apron with the wording "JOYEBELLS" written across the front. In her right hand, the woman is wearing a checkered oven mitt, and with the oven mitt, she is holding the stylized image of a pie. The pie is depicted with steam rising from the pie. The woman's left hand is positioned on her hip. The woman and the pie in their entirety appear within an incomplete circle. Beneath the image of the woman and the pie in the incomplete circle, superimposed over the bottom of the incomplete circle, is the stylized image of a rolling pin. Below the rolling pin appears the stylized wording "JOYEBELLS", below which appears the stylized wording "PEACH PIES".