Providing a web site featuring technology that enables users to organize a group of individuals to read and discuss books; Providing a web site featuring technology that enables users to communicate with other users for the purpose of making and receiving book recommendations; Providing a web site featuring technology that enables users to receive personalized book recommendations for themselves and their friends; Providing a web site featuring technology that enables users to track and rate books they've read or want to read; Providing a web site featuring technology that enables users to share reading habits and preferences socially; Providing a web site featuring technology that enables users to promote books and authors to a community of readers; Providing a web site featuring technology that enables users to find and join a reading club that is open to the public based on location or theme; Providing a web site featuring technology that enables users to host a corporate or institutional reading club for professional purposes; Providing a web site featuring technology that enables users to create a reading club and collect a subscription fee from members