Providing a website featuring information regarding marketing and advertising of mobile applications; Providing a website featuring information regarding advertising optimization, targeting, tracking, implementation, and monetization; Providing temporary use of non-downloadable software featuring technology enabling advertising campaign management, optimization, targeting, tracking, implementation, and monetization; Consulting services in the field of software enabling advertising campaign management, optimization, targeting, tracking, implementation, and monetization; Providing temporary use of non-downloadable software featuring technology enabling app bidding; Online ad-buying platform provider, namely, providing non-downloadable software programs for allowing buyers and sellers of online video advertising to purchase and sell video advertising inventory; Platform as a service (PAAS) featuring computer software platforms for use in purchasing and disseminating advertising; Application service provider (ASP) featuring software for use in buying, selling, tracking, valuing, optimizing, targeting, analyzing, delivery, and reporting of online advertising and marketing; Application service provider (ASP) featuring software for use in designing and managing online advertising and marketing campaigns