The mark consists of the character Scotto Squaredough appearing to the left of the Company name SQUAREDOUGH Donuts and is part of the logo lettering. His Head is the shape of a square donut. Under his hat is tuft of hairs protruding from the front and the rear of the hat. His head is turned to the right as you look at him. He appears to be blushing and has freckles. His nose is bulbous. He is looking upwards as though he is offering something. He is wearing a letter-man style sweater with an S on the lapel, Bow-tie, pants, shoes, he is wearing a soda jerk style hat with the name Squaredough on it. His right arm is at his side. His left arm is raised out ward as though he's ready to offer you his hand to shake. The Logo lettering is block style and is a retro design. The background is checkerboard.