Providing incentive award programs for customers through issuance and processing of loyalty points for purchase of a company's goods and services; Business administration of consumer loyalty programs; Administration of a customer loyalty program which provides loyalty points, discounts, promotions, and gift cards; Retail jewelry store services; Online retail jewelry store services; Sales promotion of jewelry; Administrative processing of purchase orders for jewelry; retail and online retail store services featuring jewelry, watches, parts of watches, watch bands, watch straps, clocks, parts of clocks, cases for clocks, cuff links, tie fasteners, jewelry display trees and stands, jewelry bags and cases, jewelry boxes, decorative boxes and trays, jewelry dishes, jewelry cones, jewelry pouches, jewelry organizer pouches and rolls, watch chains, watch cases, rolls and pouches, tote bags, all purpose carrying bags, umbrellas, clothing, belts, cosmetic cases, cosmetics, make-up preparations, lip balms, pre-moistened cosmetic wipes, fragrances, perfumes, room fragrances, fragrances for household purposes, colognes, essential oils for aromatherapy, essential oils for household use, sunscreen preparations, skin care preparations, skin and body lotions, skin soaps, cosmetic soaps, bath soaps, hand sanitizing preparations, hair care preparations, nail care preparations, jewelry cleaner, train cases, hand bags, purses, wallets, coin pouches, key rings, key chains and charms, picture frames, display cases, display stands, display racks, display boards, candles, candle holders, sunglass chains, sunglass cases, nail polish and nail enamel, nail gel, point of purchase displays, trays for domestic purposes, coasters, dinnerware, beverageware, decorative plates, cake stands and plates, hair accessories, and household décor; administrative processing of purchase orders for jewelry and household décor