Custom design and development of online software as a service (SAAS) services featuring software for use in sports betting, namely, software featuring odds, live betting odds, betting analytics, betting strategies, and betting recommendations in the field of sports; software as a service (SAAS) services featuring software for use in sports betting, namely, software featuring live updates in the field of sports, namely, scores, statistics, injury reports, team and player news alerts and weather alerts; software as a service (SAAS) services featuring alerts for the purpose of sports betting, namely, notifications for betting line moves, game times, betting opportunities and offers from third-party partners; software as a service (SAAS) services featuring user logins, user names, user email addresses, user profile customization, user betting preferences, and user bet and odds tracking; software as a service (SAAS) services featuring business to business feeds