Providing extended warranty subscriptions on pet products; providing warranties on goods manufactured by others in the nature of pet products; warranty services, namely, underwriting warranty and extended warranty contracts relating to the maintenance, repair, and replacement of pet products; Providing incentive award programs for customers through the issuance and processing of loyalty coupons and benefits for frequent purchases; Providing a customer loyalty program that provides members with access to special offers and incentives, namely, free samples, free shipping, priority customer service, tiered reward structure programs, early releases, and beta opportunities; Customer loyalty services, namely, customer loyalty programs featuring benefits and incentives, namely, free samples, free shipping, priority customer service, tiered reward structure programs, early releases, and beta opportunities, to repeat customers; Administration of a customer loyalty program that provides incentives to repeat customers