downloadable mobile application software to monitor, display, view, analyze, and compare heart rate data, power output and other fitness factors, and to display a computerized, interactive fitness score to permit users to view, analyze, and compare heart rate data and to compete with other users; software sold as an integral component of GPS tracking devices to track, view, analyze, and compare heart rate data and for storing, reporting, monitoring, uploading downloading and communicating fitness training and activity for the purpose of tracking and monitoring health and wellness; downloadable mobile application software for data collection during exercise, namely, data collected from external sensors, software for recording and storing data collected, software to view, analyze, and compare heart rate data; software for real time and non-real time social interaction, for networking and to view, analyze, and compare heart rate data; downloadable mobile application for tracking workouts and fitness activities, classes, physical training, and exercise instruction for detecting, storing and reporting daily human energy expenditure and physical activity level, for developing and monitoring personal activity and exercise plans, training goals and giving feedback on the achieved results

providing a website featuring online fitness training and training advice, the recording of training and workouts, and statistical analysis thereof