The mark consists of two stylized concentric letter C's; the outer letter "C" is gray, and the inner letter "C" is black. The phrase "CAPitalize YOUR FINANCES" begins in two horizontal lines at the center of the concentric letter C's, with the "CAP" portion of the word "CAPitalize" appearing in gray, capital letters entirely inside of the concentric letter C's. The words "YOUR FINANCES" appear in smaller black text immediately below the letters "CAP". The remainder of the word "CAPitalize" appears in lowercase black font outside of the concentric C's.