The mark consists of a picture of Bertram Cecil Grimm (a deceased person). The literal aspect of the mark in the lettering around the picture read: BERTRAM CECIL GRIMM TATTOO WHISKEY with two lines underneath the word WHISKEY and two lines above BERTRAM CECIL. The English letters in the literal aspect of the words BERTRAM CECIL GRIMM TATTOO WHISKEY are characterized by non-standard elements as shown on the label, which are claimed as part of the design. There is an oval line around the photo of BERTRAM CECIL GRIMM and curlicue "s" lines on each side of the oval. The frame around all the material above is a dark rectangle with the corners of the frame cut off with a convex bull-nose curve and inside each curved corner are three short lines, radiating outward.