The mark consists of The proposed mark is a side profile of a head/face stylized with various words and images making up the content inside of the head. The words and text inside the head are to denote the various categories and elements of the genre of music known as Hip Hop one should know. The tagline "Know Your Music" in addition to the words and text stylized inside the head make up the mark in its entirety and that is what I consider my "LOGO". The URL www. Thehiphopchallenge.com is also stylized in the mark as the "neck" of the design. The words inside the head/logo/mark are ALBUM TITLES, HIP HOP GROUPS, ALBUM RELEASE DATES, COLLABORATIONS, QUOTABLES, FACES AND PLACES, REAL NAMES, MOVIES. The images/ icons are generic and common to the genre of music know as hip hop. All of these elements COMBINED, with the "tagline" of "Know Your Music" into the logo makes it obvious that the words and icons are something that someone should KNOW, hence the tag line "Know Your Music".