The mark consists of an iconography of a roll of adhesive tape with a vertical unraveling. The adhesive tape icon is white with a brick red lining and in the shape of a lower-case "b". Measurement markings appear perpendicular to the vertical unraveling beginning with a thicker indicator at the top, also in brick red. Two lines of text are centered below the iconography in slate blue coloring. The top line of the text, which appears below the iconography, is bold and reads, "BUILDER's TAPE". Below the top line of text is the second line of text which is narrower, smaller, and reads, "MEASURE ONCE". The entire contents are centered and enclosed in a slate blue circle.