Software as a service (SAAS) services featuring software for the issuance and management of an e-commerce store, namely, a +Shop, to hosting entities call Shopkeepers (e.g. brands, affiliates, brand sponsors, influencers, bloggers and non-profits) for the purpose of optimally servicing each customer -, namely, "Captain Customer". The services feature the software tools that enable each "Captain Customer" to search, find and purchase products from an expansive catalog of already curated products from multiple brands and their distribution partners, across multiple online marketplaces. Each "Captain Customer" can benefit from a rewards program by earning and spending +Points rewards, common across all +Shops