Home-based bakery and delivery services, namely, making available baked goods for sale and delivery via an e-commerce platform bringing customers closer to local bakers by providing a web and app-based platform for culinary bakers to list their baked goods for sale and delivery allowing consumers to enjoy specialty and/or home baked goods while simultaneously supporting their local community(ies); Contracts with packaging manufacturers and food safety regulators will meet the needs of bakers seeking to sell on the platform; Services include marketing, delivery and payment processing, namely, bakers will be charged an annual service fee for participation in the platform, along with services and delivery fees on each transaction that is executed through the platform; The mission of the platform is to bridge the gap between home bakers that are trying to sell baked goods, and consumers that are looking for treats that can be delivered to their doorstep; The platform's primary feature set helps home bakers sell baked goods online, that seek a simple channel for selling home baked goods via easily registering on the platform, and the service will require each of its bakers to obtain a food handlers license and register with the applicable regulating agency prior to selling on the platform to help ensure that bakers comply with applicable laws and laws and regulations, and bolster trust with consumers who will be more likely to trust products sold out of homes when the consumers are assured that every baker selling through the platform; Independent contractor drivers will complete local deliveries of the sold items, namely, consumers and drivers will be able to download apps that will be made available via app stores available on mobile devices; Consumers that download the app will be able to search for various baked goods that are made by home bakers in their geographic area; Once registered, bakers are able to list items they would like to sell, and times when their baked goods are available, and consumers will be able to view these items on the app and place an order for the baked goods, and bakers must have whatever items are ordered ready to be picked up and delivered to the customer's door at the appointed time, and payments will be seamlessly processed through the platform; The Platform will use a number of metrics to track the success of the platform, namely, (1) Repeat Buyers - the platform will be able to analyze what percentage of users purchase more than one item through the platform, which will allow the system to predict the lifetime value of customers, (2) Subscription Services - the platform will offer a monthly subscription service to consumers for unlimited free delivery, which should give insight into whether consumers are using the service as much as they plan to use it when signing up, (3) Ratings - the rating profile within the service will help the system understand which users are more likely to rate certain bakers, how the ratings affect total sales, and they will incentivize bakers to produce quality foods, (4) Acquisition - this will allow the system to gain insight into the number of total app downloads and the relation of downloads to other events (e.g., acquisition spikes as a result of marketing campaigns), and (5) Lifetime Value - allowing measurement of crucial revenue metrics and will reflect how much each app user or baker is worth over their lifetime; To communicate the service to potential customers, influencers will be leveraged versus social media platforms, which do not necessarily help users find baked goods and/or facilitate delivery, and continued advertising will be through promotions on specialty websites; Existing customers will receive communications through push notifications to send reminders, offers, and promotions; The service customer relationship with drivers will be self-service, meaning the drivers will be able to execute deliveries without the need for a direct relationship with the provider of the platform, and, similarly, the platform's customer relationship with consumers will be self-service, as consumers will be able to place orders directly with the bakers through the app; The platform will strive to ensure that demand for baked goods matches the supply and to provide an enjoyable user experience for bakers, consumers and drivers, and will seek to continuously improve the user experience by obtaining feedback from consumers and bakers regarding the service; The services will implement and/or require numerous risk mitigation strategies, namely, attracting good bakers, attracting consumers, retaining bakers and consumers, health code compliance, reasonable liability for consumer illness, e.g., requiring food handlers' licenses and general liability insurance, liability for driver injury, e.g., required insurance coverage, sustaining growth through investors, maintain standards for high quality baked goods, and physical and technological safeguards for data, including consumer information, development of new and valuable intellectual property rights, and ensure that user experience is generally positive and that consumer preferences are implemented