The mark consists of FULFILLVILLE in all upper case/capital letters. VILLE half the size of Fulfill. The words "Pack, Ship, Smile" appear below FULFILLVILLE, each word begins with an upper case letter, the remaining letters in lower case. Pack, Ship, Smile ends with a period. The dot in the "I" in "VILLE" a circle filled with vertical lines which look like bar codes, varying in width. Another dot appears above the one over the "I" in "VILLE" and is much larger and to the right of the first dot, above the "LL" in ville. Fulfill appears in the same color as "Pack, Ship, Smile" and the smaller dot over the "I". The VILLE and larger dot are in a different color from FULFILL. The bottom of the logo is a horizontal line, broken by white background into 4 segments, each segment a different color, centered under the entire logo.