Arranging and conducting incentive award programs to encourage the frequent, continued and effective practice of physical exercise; Entertainment services, namely, arranging and conducting of competitions in the field of exercise and fitness; Entertainment services, namely, contest and incentive award programs designed to reward program participants who exercise and create fitness content; Entertainment services, namely, providing an on-line virtual environment for trading virtual sports trading cards and tokens; Providing an on-line computer game in the field of exercise and fitness; Providing an on-line computer game in the field of fitness training and content; Providing information relating to organizing community sporting and cultural activities, contests and games