The mark consists of a branch of a coffee plant overlaid with the word "VIDA" having an uppercase Greek letter lambda in place of the last letter A to represent a mountain peak all underneath the word "CAFE" with one small circle on each side. Underneath this is the type of coffee description "Expresso Ground" over a circle with dots within it which symbolizes Ground Coffee, which is over an array of photo icons organized within a square. On the top left corner of the array of photo icons, there is a symbol of a Coffee Maker which symbolizes the homemade way of making coffee. To the right of the Coffee Maker, on the top middle, there is a rectangular icon which shows a description of the type of coffee contained in the package in Spanish. Below the first rectangular icon are three small icons showing a Star (on the left), a Heart (in the middle), and a Plant (on the right). The Star symbolizes the guide who is God. The Heart symbolizes the love for the family. The Plant symbolizes work which in this case is the coffee. On the top right of the array of photo icons, there is an icon of the Sun which symbolizes the dawn. Under the Coffee Maker, on the middle-left of the array of photo icons, there is an icon of a Filter Holder which symbolizes the commercial way of making coffee. Next to the Filter Holder, there is a horizontal rectangle with dots within it which symbolizes Ground Coffee. Next to the horizontal rectangle, in the center of the array of photo icons, there are four icons within a square. The top left icon shows mountains which symbolizes the place of cultivation. To the right of the mountains is a fish icon which symbolizes religion and faith that must be in the family. Under the fish icon is a coffee cup which symbolizes the moment of sharing as a family. Under the mountain, is an icon of a house which symbolizes the place of living. The four images together symbolize family unity. Next to the square, there is an icon of a coffee cup with three lines on top and a spoon. This icon symbolizes the aroma of coffee. The image under the coffee cup, bottom right of the array of photo icons, is a circle with dots in it which symbolizes Ground Coffee. Next to the circle icon are two rectangles: the top rectangle shows a circle with a wavy line inside which symbolizes coffee bean. The text next to the coffee bean icon states the type of coffee processing (e.g., dark roast, light roast) in Spanish. The bottom rectangle details the contents of the package. The bottom left of the array of photo icons shows a branch with leaves and coffee bean icon which symbolizes a coffee bean branch.