Entertainment in the nature of fashion shows; Entertainment in the nature of on-going television programs in the field of Sports; Entertainment in the nature of television news shows; Entertainment services in the nature of development, creation, production and post-production services of multimedia content; Entertainment services in the nature of on-going television programs in the field of children's entertainment; Entertainment services, namely, multimedia production services; Entertainment services, namely, participation in television and film in the nature of production of films and television programs; Entertainment services, namely, personal appearances by a sports celebrity; Entertainment services, namely, providing a radio program in the field of basketball via a global computer network; Entertainment services, namely, providing a television program in the field of basketball via a global computer network; Entertainment services, namely, providing a web site featuring photographic and prose presentations featuring basketball; Entertainment services, namely, providing a web site featuring photographic, audio, video and prose presentations featuring basketball; Entertainment services, namely, providing an on-line computer game; Entertainment services, namely, providing an on-line virtual environment for trading virtual sports trading cards and tokens; Entertainment services, namely, providing online electronic games; Entertainment, namely, television news shows; Information relating to entertainment and education, provided on-line from a computer database or the internet; Media production location scouting services for entertainment purposes; Multimedia entertainment services in the nature of development, production and post-production services in the fields of video and films; Multimedia entertainment services in the nature of recording, production and post-production services in the fields of music, video, and films; Multimedia entertainment software production services