Providing online non-downloadable software for tracking, managing, and optimizing advertising and promotional campaigns; providing online non-downloadable software for tracking website traffic, e-commerce activity, customer loyalty, and sales conversion rates; providing online non-downloadable software for managing, collecting, monitoring and analyzing web, blog and other online site traffic, user preferences and links in real time; software-as-a-service (SaaS) services featuring software for digital media measurement, website audience analysis and advertising; software-as-a-service (SaaS) in the field of web analytics to host software that collects, manages, integrates, analyzes, monitors, and tracks the performance of websites through web user behavior; Platform as a service (PAAS) featuring computer software platforms for compiling specific audiences of potential customers for targeted digital advertising; Providing a website featuring non-downloadable software compiling specific audiences of potential customers for targeted digital advertising; Providing on-line non-downloadable software for compiling specific audiences of potential customers for targeted digital advertising; Providing temporary use of on-line non-downloadable cloud computing software for compiling specific audiences of potential customers for targeted digital advertising; Providing temporary use of on-line non-downloadable software and applications for identifying specific audiences of potential customers for targeted digital advertising