The mark consists of the word "HOWARD" in capital letters, depicted in yellow with black dropshadows, which overlaps with a circle below which is depicted in yellow and black. Inside the circle is a depiction of an old-fashioned boy with cream-colored skin, brown hair with black lines and red lips, and black lines depicting the nose, eyes, and eyebrows of the child's face, with a yellow hat with black hat band, red shirt and brown overalls, with his right hand outstretched and index finger pointing ahead, all outlined in black and all against a white background. Below the circle at the bottom, is the word "PRODUCTS, INC." in capital letters, depicted in yellow with black dropshadows.