ADMINISTRATION OF CUSTOMER LOYALTY AND REWARDS PROGRAM FOR ENABLING PARTICIPANTS TO OBTAIN REWARDS ON GOODS AND SERVICES FOR ENROLLMENT AND SUBSEQUENT USE OF BANKING SERVICES FOR THEIR BENEFIT THROUGH USE OF PHYSICAL AND VIRTUAL CREDIT, DEBIT, CHARGE AND PAYMENT CARDS; PROVIDING INCENTIVE AWARD PROGRAMS THROUGH ISSUANCE AND PROCESSING OF LOYALTY AWARDS FOR ENROLLMENT AND SUBSEQUENT USE OF BANKING SERVICES

FINANCIAL SERVICES, NAMELY, PROVIDING VIRTUAL CURRENCY IN THE NATURE OF A CRYPTO-CURRENCY FOR USE BY MEMBERS OF AN ON-LINE COMMUNITY VIA A GLOBAL COMPUTER NETWORK; FINANCIAL SERVICES, NAMELY, PROVIDING ON-LINE STORED VALUE ACCOUNTS BASED ON CRYPTO-CURRENCY IN AN ELECTRONIC ENVIRONMENT; FINANCIAL SERVICES, NAMELY, PROVIDING A VIRTUAL CURRENCY, NAMELY, CRYPTO-CURRENCY, FOR USE BY MEMBERS OF AN ON-LINE COMMUNITY VIA A GLOBAL COMPUTER NETWORK