Conducting and administering a program to recognize and promote resellers, system integrators, specialty retailers, and companies that sell certain technology compliant products; conducting and administering a program for participating members featuring tools, information, and opportunities to help members establish credibility, drive visibility, increase brand awareness and protect goodwill and reputation; conducting and administering a program for participating members to develop greater visibility and recognition among retailers, installers, and consumers; Association services, namely, promoting the development and adoption of a voluntary digital interface specification that provides an interoperable method of connecting computer and communications hardware, consumer electronics devices, components, and peripherals