Cost management for prescription drug plans of others in the field of pharmaceuticals; business services, namely, prescription drug formulary cost management services; Pharmacy services, namely, providing pharmaceutical benefit optimization guidance and advice; administrating pharmacy reimbursement program and services; providing pharmaceutical, medication, drug, and healthcare information to physicians and pharmacists regarding costs related to the use of generic and name brand products of others; Business consulting services regarding healthcare costs, benefits and pharmacy services; Drug utilization review services; pharmaceutical cost management services; strategic business analysis and business advice regarding pharmacy benefit management, pharmaceutical end-user behavior, healthcare use behavior; market study and analysis of healthcare, healthcare benefits, and pharmacy benefits effecting health behavior change and choice at the patient level; market analysis and reporting of the effectiveness of tailored health messaging and support at the patient level; providing information in the field of pharmaceutical cost management as provided to pharmacy benefit management services clients, consultants and brokers; conducting and arranging business conferences in the field of pharmacy benefit management

Prescription drug savings services relating to employer's self-funded prescription programs to provide claim surveillance to identify high cost generic, brand and specialty prescription drugs and provide alternate ways to reduce or eliminate drug costs; Pharmaceutical benefit management services; providing healthcare benefits optimization information

Business consulting services regarding healthcare costs, benefits and pharmacy services; advisory services and consultancy regarding healthcare; provision of information and analysis in the field of healthcare