Platform as a service (PAAS) featuring computer software platforms for embedded financial management based on aggregated financial transaction and account data; Application service provider featuring application programming interface (API) software; Application service provider featuring application programming interface (API) software for embedding financial management widgets in online and mobile user interfaces; Providing a web hosting platform for financial budgets, goals, spending, and transaction tracking and management; Providing an online non-downloadable Internet-based system application featuring technology enabling users to manage their finances and budgeting; Software as a service (SAAS) services featuring software for embeddable mobile and online widgets for financial budgeting, management, and planning; Software as a service (SAAS) services, namely, hosting software for use by others for online and mobile financial management