The mark consists of The word InsightBoard is the dominant and central word. It is the combination of Insight and Board, connected into one word with a capital "I" and capital "B". The word InsightBoard is in a font called "TT Firs Neue". Below the word is the tag line "Equity data hub" in a font called Monserrat. The tag line is approximately half the font size as the workd InsightBoard and starts aligned with the start of the letter "B" of Board. The tag line is in a purple color: R.175 G.150 B.220 (HTML: AF96DC). To the left of the word InsightBoard is a symbol aligned to the bottom of the word InsightBoard. the Symbol looks like 5 books lined up on a bookshelf. The furthest leftmost book is leaning gainst the other 4 books. Each book has a unique color that never changes in the use of the symbol. from the left, the book colors are dark purple: R.119 G.61 B.189 (HTML: 773DBD), Red: R.255 G.85 B.105 (HTML: FF5569), Light purple: R.175 G.150 B.220 (HTML: AF96DC), Green: R.0 G.215 B.190 (HTML: 00D7BE), and Yellow R.245 G.179 B.53 (HTML: F5B335). The books are different heights. The background color of the mark can be white: R.255 G.255 B.255 (HTML: FFFFFF), or dark: R.34 G.19 B.73 (HTML: 221349). The symbol is used throughout the product without the Word InsightBoard but the word InsightBoard always has the symbol next to it on the left.