Book loaning; Book publishing; Production of DVDs featuring Alkaline Diets; Production of DVDs, videotapes and television programs featuring Alkaline Diets; Providing a website featuring non-downloadable audio recordings in the field of Alaline Diets; Providing a website featuring non-downloadable photographs; Providing a website featuring non-downloadable photographs in the field of Alkaline Diets; Providing a website featuring resources, namely, non-downloadable publications in the nature of Books in the field of Alkaline Diets; Providing non-downloadable videos in the field of Alkaline Diets via a website; Providing online non-downloadable electronic publications in the nature of Books in the field of Alkaline Diets; Providing online non-downloadable videos in the field of Alkaline Diets; Publication of texts, books, magazines and other printed matter; Publication of Alkaline Diet Books; Publishing audio books in the field of Alkaline Diets; Publishing books in the field of Alkaline Diets; Publishing e-books in the field of Alkaline Diets; Publishing of books, e-books, audio books, music and illustrations; Rental of electronic books that may be downloaded from an Internet website