Downloadable computer software for providing users with information and analysis regarding their physical activity, fitness and general health; Computer software for use in providing web-based access to an online community in the field of physical activity, fitness and general health; Downloadable and recorded computer software for smartphones, tablet computers, smart watches, earphones, hearing aids, exercise treadmills and wearable activity trackers, namely, software for tracking, processing, storing, displaying, measuring and transmission of a user's fitness, exercise and workout data and information including time, date, heart rate, global positioning, direction, distance, altitude, speed, steps taken, calories burned, navigational information, temperature, sleep patterns, changes in heart rate, blood oxygen, blood pressure, and software for providing rewards in the nature of earning and awarding of insurance coverage based on a user's activity; Smartglasses; Smartwatches; Interactive touch screen terminals; Computer operating programs, recorded; Downloadable mobile device software applications and computer software applications for measuring, tracking, analyzing, displaying, uploading, and transmitting data transmitted from the smart bracelets/rings/watches or the portable and wearable electronic wristbands and magnetically encoded identification bracelets or the scales or the earphones or the hearing aids or the exercise treadmills, namely, heart rate, calories burned, stride rate, duration, distance, and speed of physical activity during exercise data; Pedometers; Scales; Wearable activity trackers; Earphones; Cameras; Pressure measuring apparatus; Remote sensors for use in measuring thermal and infrared radiation energy waves; Computer chips; Bio-chips for research or scientific purposes; Motion sensors; Sunglasses