Online retail pet store; online retail store services featuring a wide variety of consumer goods and services of others in the field of pet supplies, pet food, and living things, featuring a wide array of animals, aquaria supplies, plants, and habitat décor; providing consumer information services regarding goods and services of others in the field of pets, pet supplies, pet food, and aquariums via the Internet or other communication networks; Operating online marketplaces featuring direct peer-to-peer buying, selling, and trading of living things, pet food and pet supplies; electronic commerce services, namely, providing information about products and pricing for advertising and sales purposes including online commercial information services, namely, analyzing an individual's preferences and providing product reviews and recommendations, all of the foregoing in the field of pets, aquariums, pet food, and pet supplies; providing evaluative feedback and ratings of sellers' goods and services, the value and prices of sellers' goods and services, buyers' and sellers' performance, delivery, and overall buying and selling experiences in connection therewith, all of the foregoing in the field of living things, aquariums, pet food, and pet supplies; providing a searchable online advertising guide featuring the living things, aquarium, pet food and pet supply goods and services of online vendors; providing a searchable online evaluation database for buyers and sellers in the field of living things, aquariums, pet food, and pet supplies; providing customer support services for electronic sales transactions in the field of living things, pet food, and pet supplies, namely, responding to customers inquiries for others; online ordering services featuring living things, pet food, and pet supplies of others allowing for direct shipments and direct ordering from various sellers; providing packaging and shipping support for goods and services in the field of living things, pet food, and pet supplies; providing packaging and shipping guidelines for shipping live things, pet food, and pet supplies, packaging supplies, postage, conditional delivery insurance services, and tracking, management, and notification of direct delivery by others; providing a web-based system and online portals in the field of consumer to business commerce for consumers to enter, manage and modify their product listings, namely, providing a website connecting sellers with buyers, all of the foregoing in the field of living things, pet food, and pet supplies; identification verification services, namely, confirming authenticity and quality of the goods and services of others in the field of living things, pet food, and pet supplies for the purposes of helping consumers make informed purchasing decisions; business information management, namely, electronic reporting of business information relating to payment processing, authentication and tracking, electronic processing of orders for others in the field of living things, pet food, and pet supplies; business data analytics services regarding the sale of living things, pet food, and pet supply products and services of others, and regarding the authenticating, processing and management of mobile payments; database management, namely, managing an on-line searchable computer database in the field of locating specialty living things, pet food, and pet supplies and with said database containing descriptions of the living things, pet food, and pet supplies, ratings and reviews of the products and services, pricing of the living things, pet food, and pet supplies, and consumer information about the products; providing and on-line searchable database featuring consumer product information and information about shipping living things, pet food, and pet supplies; preparation of business reports for others regarding the sale of living things, pet food, and pet supply products and services of others

Providing a website featuring technology that allows for creating, managing, organizing, displaying, tagging, bookmarking, storing, sharing and exchanging electronic media and information over the internet or other communications network; providing a website featuring technology that allows for searching, locating and transferring information across global computer communications networks; providing temporary use of online, non-downloadable computer software that feeds content and recommendations regarding content, information and individuals based on proprietary algorithms and the user's preferences and behavior; providing a website featuring technology that allows users to perform electronic business transactions via a computer network; providing a website featuring search engines for locating information, resources, and the profiles of others on a computer network; providing a website featuring technology that calculates packaging configurations, optimizes for shipping durability of living things, namely, any needed temperature control and transit time measures, calculates postage, facilities shipping, delivery tracking, delivery notifications, reporting and resolving conditional delivery insurance claims; providing a website featuring technology that facilities inventory management and analytics for users; providing a website featuring technology that allows users to track the status and health of living things in their care, the status, safety and quality of pet habitats and aquariums, breeding records of pets and livestock, photos, notes, and key characteristics of pets and livestock; providing a website featuring technology that enables users to create and share public profiles and other online content for the purpose of sharing information about pets, livestock, aquariums, pet food and pet supplies; providing a website featuring technology that aggregates and curates regulatory information regarding fish, wildlife, aquatic plants and coral to ensure consumer compliance