Providing a web-based software as a service that enables users to upload video content to a platform, select video content they want to share to other platforms, add custom text and to embed a hyperlink within the video content, and generate a link for sharing such that when actuated, results in a browser retrieving web content from the URL associated with the hyperlink; software as a service (SAAS) services featuring software for sharing of video content on a platform with embedded links to other content within the video content, Application service provider featuring application programming interface (API) software for users to upload video content to a platform, select video content they want to share to other platforms, add custom text and to embed a hyperlink within the video content, and generate a link for sharing such that when actuated, results in a browser retrieving web content from the URL associated with the hyperlink