Computerized on-line ordering services in the field of Clothing. Apparel, Lifestyle products; Distribution of advertising materials in the nature of Lifestyle products; On-line advertising on a computer network; On-line ordering services featuring Clothing. Apparel, Lifestyle products; On-line retail gift shops; On-line retail store services featuring downloadable electronic books; On-line retail store services featuring physical and virtual merchandise for use by members of an online community in connection with a designated website featuring fictional characters; Operating on-line marketplaces for sellers and buyers of goods and/or services; Promoting the sale of goods and services of others through the distribution of printed material and promotional contests; Providing incentive award programs for customers and employees through the distribution of prepaid stored value cards for the purpose of promoting and rewarding loyalty; Providing incentive award programs for customers through issuance and processing of loyalty points for on-line purchase of a company's goods and services; Provision of an on-line marketplace for buyers and sellers of goods and services; Publicity and sales promotion relating to goods and services available on-line; Sample distribution