The certification mark, as used by the persons authorized by the certifier, certifies that the services satisfy the requirements set forth in the applicants standards for certification and has the skills to work with patients who have dementia. The owner is exercising legitimate control over the use of the mark in commerce. The mark owner is not engaged in the production or marketing of goods or services to which the mark is applied, except to advertise or promote recognition of the certification program for the services that meet the certification standards of the mark owner.