Promotional services in the nature of reward incentive, membership and loyalty programs; administration of consumer loyalty programs; promotional services in the nature of organization, operation, management and supervision of loyalty and incentive schemes and reward programs for customers; promotional information and advisory services provided to members and to subscribers of incentive loyalty schemes and programs; management, organisation, operation and supervision of customer loyalty, incentive or promotional schemes; promotional services, organisation, management and supervision of incentive, reward, membership or loyalty programmes and other promotional schemes; computer database information compilation, analysis and retrieval services in the field of hotel and resort guests; advertising; business management of hotels; marketing research; publicity; business research; direct mail advertising; provision and compilation of hotel business information; provision of business services to hotel and resort guests; marketing services