Banking services and other financial services in the nature of financial trust administration, financial trust and estate planning services, estate trust planning services, individual retirement account services, financial planning for retirement, providing personal loans, mortgage services, namely, mortgage lending regarding conventional loans, construction loans, first time homebuyer loans, and bridge loans, home equity loans, issuing letters of credit, financial services rendered in connection with the issuance, receipt and transfer of lines of credit, namely, credit processing services, investment management, savings account services, namely, custody account services, financial management in the nature of corporate money management services, wealth and financial asset management, real estate management, financial planning, employee directed benefit administration and investment services, namely, employee welfare benefit plans concerning insurance and finance, payroll processing services, payroll administration and management services, financial administration of retirement plans, namely, 401(k) plans, banking services featuring the provision of certificates of deposit, individual retirement account services involving self-directed IRAs and, lease purchase loans for automobiles