Promoting the goods and services of others in relation to golf-related products, services, and activities by means of issuance and redemption of loyalty rewards tokens; arranging and conducting incentive reward programs to promote the sale of golf-related goods, services, and activities; online retail store services featuring golf apparel, golf equipment, golf services, and gift cards for the foregoing; promoting and marketing the goods and services of others by distributing advertising material, coupons, and discount offers via mobile application software, text messages and/or electronic mail; promoting the sale of goods and services of others through electronic couponing, promotions and discounts. Issuance of digital crypto-currency; providing cryptocurrency trading and exchange services via digital wallets accessible. Financial services, namely, providing a virtual currency for use by members of an on-line community via a global computer network