The mark consists of a pulling or festive cracker symbol outline with 3 short lines in different directions above and beneath the cracker symbol to give the impression of an 'explosion' or 'bang'. On the top, the slogan "Let's get CRACKING!!" is placed in the space in between the 3 short lines and the top of the cracker symbol. The slogan starts with an initial capital "L" for "lets" and the word "CRACKING" is written in full capitals with 2 exclamation marks at the end. The abbreviation 'MPC' is horizontally written in capital letters and placed horizontally with no spaces in between in the center of the cracker symbol. The "MPC" is placed in the center of the cracker symbol where the cracker is split in half (to represent contents in the cracker). Right beneath the second set of 3 short lines that is placed below the cracker symbol is written the name of the business i.e. "Majestic Popping Crackers". Majestic Popping Crackers is written in 3 separate words with an initial case or initial capital for each first letter of each word. Each letter in 'Majestic Popping Crackers' is split, i.e. has a space separating into two parts for each letter, with the 'M' separated in 3 parts. However, the i's have no split and is just a usual looking i.