The mark consists of a background oval, an outline map of the forty-eight continental United States of America, and the literal element, FGA Focus Groups of America. The gold filled background oval is open at the right end, and includes a second white oval line near the interior perimeter. The map consists of a black outlined border with some segments having a "three-dimensional" shadow-effect, and a variegated gray interior. Cut-out block capital letters FGA are within the interior border of the map such that the gold of the background oval is visible. Below the design of the mark, the literal element, Focus Groups of America, is placed in black. The block lettered words "Focus Groups" centered above the italicized words "of America".