The mark consists of of an image of a lime cut in half with the wording Lucky Rita Margarita Co. in the center of the lime. The wording World Famous Margarita In A Jar is underneath the lime. The lime cut in half has ridges going around the edges of the outside of the lime. There is a thick circular line inside of the lime with dots representing the pulp of the lime. There are square lines sectioning off the pulp inside of the lime. Lucky Rita is written in cursive. The L loops at the top and the bottom. The K loops at the top and the Y loops at the bottom. The R in Rita loops at the bottom and underlines the ITA in Rita. Margarita Co. is in all caps and World Famous Margarita In A Jar is in all caps.