The mark consists of the word "Cheetah" written in large, cursive font and the words "PREMIER GENTLEMEN'S CLUB" written in smaller, all-caps, block type below the word "Cheetah" spanning from slightly to the left of the "C" to slightly to the right of the "h" where the end of the letter "t" in Cheetah loops to the right under the letters "ah" and back to the left and extends under the letters "heetah" in the word "Cheetah" before dipping down between the words "PREMIER" and "GENTLEMEN'S" where each word is written in a gold color.